Why Engagement - Not Posting - Is the Real Currency on LinkedIn

Posting on LinkedIn isn’t enough.

I’ll say it louder for the people in the back:
You can’t post your way to success on LinkedIn.

Scheduling a month of posts and logging off?
That’s not strategy. That’s broadcasting.

And if you’re just broadcasting?
You’re not building a brand.
You’re shouting into an empty room.

Here’s the real play:
LinkedIn is - and always has been - a social platform.

The magic happens in the comments.
In the conversations.
In the daily micro-moments where you choose to show up, not just show off.

Why Engagement Beats Broadcasting:

👉 The algorithm rewards it.
Comment on content you enjoy - and watch LinkedIn serve you more of it.

👉 You build actual relationships.
The kind that turn into collaborations, opportunities, and business.

👉 You become part of the conversation.
Not just another brand shouting for attention.

The Most Overlooked Strategy?

Treat LinkedIn like your virtual office.
(No water cooler banter required.)

It’s where you chat.
✅ Connect.
✅ Build trust - post by post, comment by comment.

The truth?
You will never build real authority on LinkedIn if you’re only posting content.

You need to reply to comments on your posts.
You need to engage with others - beyond “great post” or “love this.”
(Seriously, we can do better than beige compliments.)

My Engagement Non-Negotiables:

👉 Set aside 15 minutes a day.
Morning. Evening. Lunchtime. Whenever you’re sharpest.

👉 Comment on at least 5 posts daily.
Choose people you admire, peers you respect, or industry leaders you want to learn from.

👉 Be thoughtful.
Move beyond “good post.” Ask a question. Add a perspective. Share an insight.

👉 Check your notifications manually.
LinkedIn isn’t perfect - don’t rely on the algorithm to tell you when someone comments.

⚠️ Post less. Engage more.

Here’s the rhythm I recommend:

✅ Post 2-3 times per week.

✅ Engage every weekday.

Because conversations build credibility.
Credibility builds trust.
And trust builds everything else.

If engagement feels overwhelming or awkward - let’s talk.

We can help you build an audience, create content you’re proud of, and actually enjoy the process.
No ick. No dread. Just real results.

Ready to start showing up where it counts?
📩 Send me an email - let’s get your LinkedIn strategy working for you.