Before a meeting is booked, before a partnership is formed, before a board invitation is extended, someone has read your LinkedIn profile and made a judgment. Not about your CV. About your language. Here is why precise, ownable language is the most underused tool in a senior leader's visibility strategy.

Most senior leaders focus their LinkedIn strategy on what they post. But LinkedIn now shows impression data on comments, and the numbers are significant. A well-placed comment on the right conversation can reach as many people as a standalone post. Here is how to make your engagement work as hard as your content.

LinkedIn views are down 50%. Engagement has dropped 25%. Follower growth has fallen nearly 60%. If your numbers have declined you are not doing something wrong. Almost everyone's have. Here is what the algorithm shift actually means, why it is good news for senior leaders who have been doing LinkedIn properly, and what to focus on now.

Most senior leaders asking about LinkedIn Premium are really asking the wrong question. The features are not what is missing from their visibility strategy. Here is when Premium genuinely earns its cost at a senior level, and when the investment is better directed elsewhere.

I see the same pattern over and over again. Brilliant women doing extraordinary work and staying invisible. Not because they lack talent. Not because they do not work hard. But because somewhere along the way they were taught to stay polite, small, easy to overlook, and trust that their work would speak for itself. It rarely does. Not loudly enough. Not to the right people. Not at the level their work deserves. This is the piece I wrote about what I stand for and why.

After five years of experimenting across mentoring, training, group programmes, and different models, I finally found clarity in 2025. Not the kind you plan for. The kind that arrives after enough honest reflection about what is working and what is costing more than it is worth. Here is what I am taking into 2026 and what I chose to leave behind.

While women were running gender experiments on LinkedIn and watching their reach spike by 700%, 1,300%, even 1,600%, I published a post about two words spoken to a female journalist: "Quiet, piggy." It reached 35,000 impressions in two days. Not because it was a LinkedIn strategy post. Because it named something every woman in a professional environment immediately recognised. This is the piece I wrote about what is really happening on LinkedIn for women, and what a visibility strategy looks like that does not depend on a platform you do not own.

Brilliance that is not visible is indistinguishable from brilliance that does not exist. The board invitation goes to the woman whose profile signals her authority clearly. The speaking platform goes to the leader whose thought leadership is already in circulation. Not always to the most capable person. To the most recognised one. Here is what closes the gap.

We have been taught that visibility means being louder, flashier, more on than we actually are. But that is not visibility. That is performance. Real visibility is being seen for exactly who you are. Here is what happens when senior women stop making themselves smaller and start showing up as themselves instead.

Before a board chair books a conversation, before a journalist reaches out, before a potential partner decides whether to make an introduction, they look at your LinkedIn profile. If it was last updated two years ago it is not reflecting the leader you are today. Here is what to focus on and why it matters more than most senior leaders realise.

When a senior leader posts about supply chain strategy and receives a politically charged comment from a stranger quoting scripture, that is not a debate worth having. It is noise. Here is how to handle trolling on LinkedIn without letting it cost you your voice or your visibility.

When a post goes wide on LinkedIn, the instinct is to look at the number. 10,000 impressions. 50,000 impressions. It feels like something important is happening. But that feeling and strategic visibility are not the same thing, and confusing the two is one of the most common mistakes I see senior leaders make. The question that actually matters is not how many people saw your content. It is who they were. Here is why that distinction changes everything.

A well-written recommendation does something your profile cannot do for itself. It provides third-party confirmation of your expertise, your character, and what it is actually like to work with you. It answers the question every decision-maker is asking before they reach out: can I trust this person and do others who have worked with her vouch for her? Here is why recommendations matter more than most senior leaders realise, and how to build a section that actually works.

In the UK, copyright protection applies automatically from the moment you create original work. You do not need to register it or file anything. That means every LinkedIn post, every newsletter, every framework, every email sequence you have ever written is already protected. The question is whether you would know what to do if someone took it anyway. Here is a practical guide from someone who has been there.

Sustained visibility requires sustained energy. The thinking, the judgment, the strategic clarity that makes a LinkedIn presence valuable in the first place does not replenish itself automatically. It requires rest, space, and time away from the performance of professional visibility. A deliberate break from LinkedIn is not a risk to your professional reputation. It is an investment in the quality of thinking you bring to it when you return. Here is exactly what to expect and how to plan it properly.

Being shortlisted for Mentor of the Year at the National Coaching Awards felt like a celebration of my clients' journeys as much as mine. I did not take home the award. Pascale Rochefeuille did, and she deserved it entirely. But I left with something I did not expect, a renewed sense of why brilliant women deserve to be seen at the level they have already reached, and a room full of people who believe the same thing.

Most senior leaders think carefully about what they put out on LinkedIn. Very few give the same thought to what they let in. Your feed shapes your thinking, your engagement, and ultimately your visibility. Here is how to take control of it.

Post daily. Use hooks. Share your dog. Go viral. The content frameworks dominating LinkedIn advice are designed for entrepreneurs building visibility from zero. Applying them to a senior profile does not just waste time. It can actively undermine the positioning you have spent years building. Here is what senior leaders should be doing instead.

A potential collaborator with thousands of followers and hundreds of reactions on every post can look impressive at first glance. But not all LinkedIn influence is what it appears to be. Here is what senior leaders need to know about fake engagement, and why it matters for your own professional reputation.

Nobody tells you that the moment of recognition does not pause everything else. Life continues around it in all its complexity. You show up carrying whatever that week has handed you and you receive the acknowledgment anyway, imperfectly, humanly, in the middle of everything. Here is what winning Silver at the Best Business Women Awards 2024 actually felt like.