Beyond Hacks: Building a LinkedIn Presence That Lasts

LinkedIn isn’t just another platform.

It’s where reputations are built.
👉 Where credibility is earned.
👉 Where careers and businesses are shaped.

And yet - too many people treat it like a shortcut game.
A few hacks here. A viral post there.
Hoping for quick wins.

💣 The truth?
Real influence on LinkedIn isn’t built on hacks.
It’s built on strategy, consistency, and protecting what you’ve worked hard to create.

Here’s how to build a presence that lasts - not just one that trends.

👉 Protect Your Network and Your Content

Imagine waking up to find your LinkedIn account gone.
No followers. No posts. No recommendations.
Years of work - gone in a click.

It happens.
That’s why backing up your LinkedIn data monthly is non-negotiable.

🟣 How to back up your data:

➡️ Go to ‘Settings’ on desktop

➡️ Select ‘Data Privacy’

➡️ Select ‘Get a Copy of your data’

Download it. Store it. Protect it - just like you would your financial records.

👉 Cultivate Credibility Through Recommendations

Recommendations are more than profile polish - they’re trust signals.
Social proof that builds your authority before you even show up in someone’s inbox.

✅ Make it a habit:
Request recommendations regularly.
Offer them generously.
Your network AND reputation will thank you.

👉 Build a Professional Foundation With a Company Page

If you’re serious about your brand, don’t neglect your company page.

It’s not about flooding it with content.
It’s about adding another layer of credibility to your digital footprint.

Set it up. Invite connections monthly.
Position yourself — and your business — as professional and established.

👉 Prioritise Consistent, Meaningful Engagement

Posting is great.
But engagement? That’s where relationships are built.

✅ Show up for 15 minutes a day.
✅ Comment thoughtfully.
✅ Nurture your network.

Visibility without connection is noise.
Connection without visibility is missed opportunity.

👉 Post Strategically - and Patiently

One overlooked tip:
Avoid editing your post in the first hour.

Why?
Early edits can disrupt LinkedIn’s algorithm signals.
If you spot a major typo, it’s better to delete and repost than tweak immediately.

But truthfully?
One typo won’t ruin your reputation.
Obsess over adding value — not perfection.

👉 Remember: LinkedIn Is a Long Game

LinkedIn isn’t a place for fast tricks and fleeting wins.
It’s a place to:

✅ Meet collaborators

✅ Build influence

✅ Create conversations that move industries forward

If you’re finding yourself frustrated, burnt out, or lost in the noise, it might be time for a refresh.

And if you’re ready to move beyond hacks and build a sustainable LinkedIn presence?
Let’s talk. Book in a Power Hour with me.

I’ll show you how to make LinkedIn feel good (and work hard) for you.