A simple content strategy for LinkedIn in 2025
19 January 2025
I'm keeping this really simple as I don't like to overcomplicate things.
So I’m sharing the 3 - 2 - 1 strategy
Always focus on giving value first and have a purpose behind every post - it is time to get strategic.
✅3 value posts:
- share your expertise and build your authority 💡
✅2 humanised posts:
- share your dog, talk about your non work related stuff as it builds trust and gets you seen 👀
✅1 sales post:
- because we all have bills to pay and if you don’t then you’re just writing a personal blog on LinkedIn!
What content should you be sharing?
Try positioning yourself as a thought leader by
✅addressing industry issues
✅sharing polarising opinions in your industry
✅starting discussions
And start a LinkedIn newsletter to use as a vehicle for this - which is (IMHO) the best feature here on LinkedIn for entrepreneurs.
Make sure that your content strategy is always
🎯 nurturing, educating and entertaining your audience.
Then watch the leads pop into your inbox!
This was part of the strategy that I shared in Forbes last year which is still very relevant today.
And in case you missed my feature you can read it here in all its glory! ⬇️
I hope you find this strategy of value and I look forward to seeing you over on LinkedIn.
