Is Your LinkedIn Profile Doing You Justice?

August 29 2025

You probably know your LinkedIn profile needs to be optimised - but when was the last time you actually reviewed your headline, About section, or experience?

For most people, it sits on the to-do list for months. But your profile isn’t static — it should evolve with you. I recommend refreshing it every 6 months. Even my own profile, which I rewrote late last year, already needed tweaks to reflect where I am now.

And here’s the thing: LinkedIn has been changing rapidly. Features shift, the algorithm evolves, and user behaviour changes. What worked a year ago may not work today.

Why your LinkedIn profile matters

Whether you like it or not, LinkedIn has become a key part of everyday business and career life. Before people buy from you, book you, or even invite you to an interview, they will check out your profile.

Your profile is no longer just a digital CV. It’s your online reputation — a landing page for your personal brand, your thought leadership, and your business growth.

When I first started showing up consistently on LinkedIn, my profile played such a key role that I became fully booked in under five months — and that was without a website.

Think of LinkedIn as a networking room that never closes. I use it daily to have conversations, meet new people, and share insights that matter to me. And when someone clicks through to your profile, you want them to stay, read, and explore. That dwell time tells LinkedIn you’re interesting, which means the algorithm is more likely to push your content out to others.

Quick wins to refresh your profile this weekend

Here are some simple but effective ways to make your profile stand out:

• Update your profile picture: Use a recent photo that feels approachable and professional — not one from 10 years ago, and definitely just you.

• Link your companies and schools: Pull through official logos instead of grey boxes to make your profile look more polished.

• Add your skills, education, and website links: And yes — remove dates if you’d rather not highlight your age.

• Turn on Services or “Open to Work”: If you’re a business owner, showcase what you offer. If you’re job-seeking, use LinkedIn’s recruiter settings so it’s discreet but effective.

• Refresh your About section: Write in the first person and focus on where you are now and where you’re going. (No one needs to know about your clarinet-playing days in 2004!)

• Include a clear call to action: Tell people how to get in touch — email, DM, or sign up to your mailing list.

Recognition. Reinvention. Renown.

Your LinkedIn profile is the first step towards being seen. For my clients, it’s often the foundation for:

• Recognition — finally being visible for the expertise they already have.

• Reinvention — reshaping how they show up online so it reflects the leader they are today.

• Renown — building authority, credibility, and impact that stretches beyond their immediate industry.

Your profile isn’t a box-ticking exercise. It’s a statement of who you are now and the opportunities you want to attract.

If you’d like to go further, you can grab my free guide with 10 tips to optimise your LinkedIn profile here.

And if you’d like me to audit or fully rewrite your profile so it does you justice, get in touch!