I wrote this piece in the early days of building Social Flow Collective. Before the awards, the press features, and the C-suite clients across international markets. I am sharing it exactly as it was written because it is where everything started. If you are at the beginning of your visibility journey, or if you simply need a reminder that every expert was once a lurker, this one is for you.

Cold pitching on LinkedIn is one of the most complained about experiences on the platform. Most senior leaders have an inbox full of it. But the conversation worth having is not just about the annoyance of receiving it. It is about the reputational cost of being associated with it. Your teams, your agencies, and your communications staff are sending messages under your name. Here is why that matters more than most leaders realise.

Buried inside the noise of your LinkedIn inbox are partnership approaches, speaking invitations and introductions that could open significant doors. The problem is finding them. Here is a simple system for senior leaders who want to take back control of their inbox without spending hours on it.