Case Studies
What Happens When Visibility Finally Matches Authority
These are just a few examples of what happens when senior women stop being the best kept secret in their industry and start being seen at the level they have already reached.
Laura works with senior women, founders, executives, and organisational teams who are ready to close the gap between who they are and how they are seen. Sometimes that means a complete profile repositioning. Sometimes it means strategic ghostwriting. Sometimes it means equipping a team with the confidence and clarity to show up consistently on LinkedIn.
Laura prides herself on discretion, so while these case studies reflect real client work, some details have been kept private or anonymised at the client's request.
Transform - Executive Profile Repositioning
From Hidden to Heard
Senior Consultant · Career Transition · Profile Repositioning
The Challenge
Jane* is an experienced senior consultant with deep expertise across three specialist areas. After a period of caring responsibilities and a career break, her LinkedIn profile no longer reflected her experience, her ambition, or the consulting work she wanted to attract. She had absolute clarity about her expertise but struggled to articulate it in a way that felt both authentic and authoritative. Confidence, not capability, was the barrier.
What We Did
Voice extraction session to surface her natural language and leadership authority
Complete profile rewrite across headline, About section, and experience
Clear positioning strategy built around three consulting specialisms
Held the process with care when Jane needed to pause during a difficult period, completing the work when she was ready
The Outcome
New connections and potential opportunities arrived shortly after the profile went live
Peers noticed and commented on the updated presence and new branding
A fundamental shift in how Jane now sees herself professionally
Ready to post, present, and be seen with momentum and confidence
Why It Matters
A career break does not erase expertise. But without the right words to carry it, that expertise stays invisible. Transform gives senior women the language, the positioning, and the confidence to be found by the opportunities they have already earned.
"It is clear, engaging and open. The words match my experience and ambition. I am much clearer about who I am now in the professional world. You brought clarity and also care in how we approached change. I felt like an individual, not just someone going through a process."
Jane, Senior Consultant - Heritage
*name changed for privacy reasons
Corporate Workshop — Creative and Digital Agency
From Sceptics to Strategists
Dock · Digital Agency · Corporate LinkedIn Workshop
The Challenge
Dock is a digital agency that actively avoided LinkedIn. Despite understanding social media deeply and using it effectively for clients, the team found the platform's culture — performative posts, hollow thought leadership, and relentless self-promotion — completely at odds with their own values. They knew their B2B clients needed LinkedIn. They just could not bring themselves to be on it.
What We Did
Delivered a half-day workshop covering profile setup and LinkedIn fundamentals for the whole team
Reframed LinkedIn as a presence multiplier rather than a personality tax
Showed the team how to curate their feed so they only saw content worth engaging with
Helped each team member find an approach that reflected their individual personality rather than a corporate template
Encouraged showing up on their own terms rather than chasing the algorithm
The Outcome
The team went from active avoiders to consistent, confident LinkedIn users
People who had not engaged with Dock for years began liking and commenting on their content
Increased awareness of Dock's work across their professional network
Network noticeably warmer within weeks of showing up consistently
LinkedIn now a planned part of the agency's service offering to clients
Why It Matters
The best LinkedIn strategy is one that feels like you. For teams that have avoided the platform because it felt fake or exhausting, the answer is not to tell them to post more. It is to show them a version of LinkedIn that does not require them to become someone they are not. When that shift happens, showing up stops feeling like a chore and starts feeling like a choice.
"We have started seeing LinkedIn as a presence multiplier instead of a personality tax. We did not like LinkedIn either. But here is how to use it authentically and actually enjoy it."
Dock, Digital Agency, Liverpool
Voice - Executive Ghostwriting Partnership
Visible Without the Noise
C-Suite Leader · F&B Industry · International Markets · Executive Ghostwriting
The Challenge
Nadia* is a C-suite leader with over a decade of experience building brands, leading teams and driving growth across international F&B markets. Highly respected within her organisation and largely invisible outside it. She had the expertise, the track record, and the authority. What she needed was a discreet, intelligent partner to handle her visibility strategically without it costing her time or energy.
What We Di*d
Complete LinkedIn profile repositioning to reflect her genuine authority
Monthly thought leadership content written in her voice
Strategic presence and engagement planning
Real-time advisory and support around speaking, press, and awards opportunities
Full discretion throughout
The Outcome
Secured a significant new role aligned with her expertise and ambition
Inbox full of inbound approaches from headhunters actively seeking her for senior roles
Podcast invitation that significantly raised her public profile in her sector
Recognised by peers and industry contacts because of her LinkedIn presence
A LinkedIn presence that accurately reflects her authority and opens the right conversations
Zero time spent by the client managing the platform herself
Why It Matters
Senior leaders should not have to choose between doing their best work and being known for it. Voice handles the visibility so they can focus on the leadership. When the foundation is right, the right opportunities don't just arrive — they find you.
*Client details withheld at their request. Results shared with permission.
Corporate Training - Global Technology
LinkedIn Without Borders
Mondia Technologies (Travod, Traduno, Wordminds) · Global Sales and Account Management · Virtual and In-Person LinkedIn Training
The Challenge
Mondia Technologies, the parent company of localisation specialists Travod and Wordminds, needed LinkedIn training that would work across a globally dispersed sales and account management team spanning six countries and multiple time zones. The challenge was not just teaching LinkedIn. It was delivering training that felt relevant, culturally aware, and immediately applicable regardless of where in the world the participant was sitting.
What We Did
Designed and delivered virtual LinkedIn training sessions accessible across six countries and multiple time zones
Tailored content to reflect the different markets, cultures, and professional contexts represented across the global team
Delivered a follow-up in-person training session for the UK team when they were together, complementing the virtual sessions with face-to-face depth and interaction
Focused on practical, immediately applicable LinkedIn skills for sales and account management professionals
Ensured every participant, regardless of their market or cultural context, left with actionable steps relevant to their specific role
The Outcome
Every participant across all six countries gained value from the training
Practical insights were immediately applicable across different markets and cultures
Training delivered effectively across both virtual and in-person formats
Significant time zone differences navigated without compromising the quality or relevance of the session
Why it matters LinkedIn is a global platform but LinkedIn advice is rarely built for global teams. Training that acknowledges different markets, different professional cultures, and different ways of showing up on the platform is what makes the difference between guidance that lands and guidance that gets ignored. This was training built for the world the team actually operates in.
"Laura delivered LinkedIn training across our global sales and account management teams, making it relevant across different markets and cultures. Everyone gained value, with practical insights they could immediately apply to their roles."
Mondia Technologies, Global Sales and Account Management Team
Voice - Executive Ghostwriting Partnership
From Grief to the Global Stage
Pharmaceutical Industry · Executive Visibility · Long-Term Reputation Partnership
The Challenge
Megan* came to Laura at one of the most difficult points in her professional life. After stepping back from work during a period of significant personal loss, she returned to face redundancy. Her LinkedIn presence had gone quiet. Her confidence had taken a significant hit. She knew she had expertise worth sharing but had lost the momentum and the visibility that would make it findable.
What We Did
Complete LinkedIn profile repositioning to reflect her genuine authority and future direction rather than her immediate circumstances
Strategic thought leadership support including content direction and ghostwriting
Newsletter launch to establish her as a recognised voice in her sector
Active press and speaker pitching to raise her profile beyond LinkedIn
Ongoing advisory support as her visibility and opportunities grew
The Outcome
Secured a significant new role aligned with her expertise and ambitions
Launched a newsletter that established her thought leadership in the pharmaceutical sector
Completed a Harvard Business School programme that strengthened her professional credentials
Featured in industry press and appeared on a relevant podcast
Spoke at an international industry conference in Dubrovnik
Four new keynote and panel invitations arrived in her inbox within weeks of that talk
A pipeline of speaking opportunities now actively being developed
Why It Matters
Career disruption does not erase expertise. But rebuilding visibility after a period of absence requires more than updating a profile. It requires a strategic, sustained approach that reflects who you are now and positions you for where you are going next. When that work is done with care and intelligence, the right opportunities don't just arrive. They compound.
* Client details partially anonymised at their request. Results shared with permission.